Apple is officially moving iPhone 17e into mass production this week, signaling a rapid shift in its strategy to capture the budget-conscious market. Following the lukewarm reception of its older variant, iPhone 16e, Apple’s upcoming ‘e-series’ is expected to debut in late February or March 2026 with a starting price of approximately $599.
With flagship features like the Dynamic Island and the cutting-edge A19 chip, Apple aims to bridge the gap between its premium lineup and its most affordable entry point.
iPhone 17e is more than just a small update; it changes how Apple’s low-cost models look. For years, the budget models used an old-style ‘notch’ at the top. However, the new handsets will feature a Dynamic Island, giving the screen a larger and more modern look.
Under the hood, Apple is using a powerful A19 processor, which is built to run the new Apple Intelligence tools and the updated Siri. The tech giant is also bringing back MagSafe for this model. This means users can use magnetic chargers and snap-on wallets. These upgrades make iPhone 17e appear like a high-end device.
Rumors suggest Apple might start the storage capacity at 256GB. If the price remains at $599, then it offers a better deal than Google Pixel or Samsung Galaxy mid-range phones.
This phone is perfect for people who still use an iPhone 11 or iPhone 12 and want a modern AI-driven phone that will last for 5 more years. By offering a modern design and massive storage, Apple ensures these customers don’t switch to Android. In the next 6 months, iPhone 17e could become the most popular phone for families and students.
iPhone 17e shows a massive change in Apple’s strategy for its budget phones. This device proves that the tech giant cares about value as much as luxury.