Juspay has set up its regional headquarters at the Dubai International Financial Centre (DIFC), marking a significant step in its global expansion and strengthening its focus on enterprise merchants, banks, and financial institutions across the Middle East.
The move brings the payments infrastructure firm closer to regional clients as digital commerce accelerates across the Gulf.
The expansion occurs during a period when companies in the GCC region are expanding their operations to new markets and distribution channels. The airline, hospitality, and e-commerce industries experience substantial growth, yet they face rising payment challenges that stem from their need to process multiple currencies and various regional payment systems and adapt to changing governmental regulations.
Juspay is positioning its payment orchestration platform as a unified technology stack that enables enterprises to improve authorisation rates, simplify compliance, and scale operations with high reliability.
“Juspay has spent over a decade building foundational payments infrastructure for large-scale, mission-critical commerce globally. We are excited to bring these capabilities to the Middle East and collaborate with the ecosystem to support the region’s fast-evolving digital economy,” said Sheetal Lalwani, co-founder and chief operating officer.
The choice of the DIFC points out the long-standing regional strategy for JusPay. Situated in Dubai, the finance and business hub imparts greater regulatory services and access to a deep reservoir of fintech-disciplined talent-pool for Juspay to avail as solutions while building local teams on Business Development, Solution Engineering, and Partnerships.
Salmaan Jaffery, chief business development officer at DIFC Authority, said the company’s presence strengthens Dubai’s position as a global fintech centre and supports the growth of the region’s digital economy.
Founded in 2012, Juspay powers payments for more than 500 enterprise merchants and banks globally, including Amazon, Google, and HSBC. The company processes over 300 million transactions daily, with an annualised total payment volume exceeding $1 trillion.
Nakul Kothari, head of Middle East and APAC at Juspay, said the new headquarters will help the company pair its global scale with deeper local market understanding and build long-term partnerships that enable businesses in the region to deploy future-ready payment systems.