Meta is officially turning Threads into a major business tool. The company will display ads to its 400 million monthly users across the globe, starting next week. This rollout makes the app a key part of the Meta ads system.
Businesses can now run ads on Facebook, Instagram, and Threads all at once. By using its powerful AI, Meta hopes to make Threads a top choice for advertisers and a serious rival to X.
Meta is moving past its testing phase in the US and Japan as it plans to bring ads to every corner of the world. Advertisers can use tall images and scrolling photo galleries to grab attention. Meta will start with only a few ads to avoid disrupting the user experience. The AI will gradually learn users’ preferences and tailor their exposure to ads.
The company is also focusing on safety for its leading brands. New tools will make sure ads do not appear next to offensive posts. This is a big deal, as many brands left other platforms on account of safety concerns. A business can now manage its entire digital presence from one central dashboard, making it very easy for companies to spend their budgets on the new platform.
Experts believe the cost to show ads on Threads will be quite low initially, ranging from $5 to $10 to reach 1,000 people. This is much cheaper than advertising on Instagram. The low price gives small local businesses a great chance to find new customers without stretching their budget thin.
Additionally, the format of these ads will also be different. Considering that people on Threads like to talk and debate, simple ads that look like commercials might not work well here. Early data shows that ads framed as ‘questions’ get 73% more clicks. If you are a small business owner, you should try to start a conversation with your potential customers rather than sell a product. For the regular user, this means your feed will still feel like a chat, even if some posts are sponsored.
The ad-free Threads experience is now coming to an end. However, this change gives Meta the capital it needs to develop the app even further. Over the next six months, we will likely see new brands trying to join your conversations. If Meta can keep the ads helpful and quiet, Threads could become a popular place for text updates. Overall, it is a bold move that could help the tech giant’s financial growth.